TAT Leads Phuket Big Data Tourism Project

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PHUKET: The Tourism Authority of Thailand (TAT) is running a special collaborative ‘big data’ project to help support tour operators serving Phuket.

The project, titled “Tourism Data Intelligence Sandbox”, was first announced by TAT Governor Yuthasak Supasorn during the Thailand Tourism Congress 2022 held at Beyond Resort Kata Beach last month.

The cooperation agreement was signed by five parties at the Courtyard by Marriott hotel in Wichit on Tuesday, July 5.

Signatories included Nithi Siprae, Deputy Governor of the Tourism Authority of Thailand (TAT) for Digital Research and Development, and Chairman of the Tourism Council of Thailand (TCT), Chamnan Srisawat, who is also Chairman of the Thai Federation of Provincial Tourism Associations.

Representing Phuket, Chairman of the Phuket Tourism Association, Bhummikitti Ruktaengam, and Director of Vachira Phuket Hospital, Dr. Weerasak Lorthongkham.

“The pilot project builds on the Phuket Sandbox and Phuket Must Win projects and aims to develop the tourism industry’s big data in hopes of creating a tourism information infrastructure to help business operators scale beyond of the COVID-19 era,” Nithi said. .

“It will be a good starting point for building Thailand’s tourism big data, as Phuket is strong in both public and private sectors and has a DEPA team. [Digital Economy Promotion Agency] who really understands the tourism industry, as evidenced by the success of the Phuket Sandbox project,” he added.

Mr. Bhummikitti noted: “Phuket has learned the importance of having clear, accurate and timely information in order to manage the situation, especially when Phuket is open during the Phuket Sandbox period.

“We have learned that the most important infrastructure in tourism management is having tourism-related information that is up-to-date so that we can use the data to analyze the problem and predict the future more effectively,” said he added.

“Creating a competitive advantage in the tourism industry with other countries is particularly important. It is imperative to have information inside and outside the country that can be analyzed to assess the situation and forecast demand, that is accurate, relevant and meets the needs of rapidly changing customer groups,” Mr. Bhummikitti said.

“In this regard, the start of the gata grand tourism development project in Phuket as a pilot project will be an important initiative in the Thai tourism industry that can be used to expand the results of using information to maximum benefits for both policy makers and business operators, as well as creating a new cooperative framework for information sharing between agencies for the ability to effectively manage work,” he said. concluded.

Director of Vachira Phuket Hospital, Dr Weerasak, noted how well the Phuket Must Win system worked as a vaccination booking system, and how government and private sector worked together to open up of the Phuket Sandbox program, including data from RT-PCR test results.

“It has been observed that the ‘health data’ system put in place makes it possible to manage a public health crisis well. If we can do big data in this part with tourism operators, it will improve the quality of life and develop a public health system in Phuket to become a quality tourist destination. This is in line with the proposal to also host the Specialized Expo in 2028,” he said.


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