Plant Project Houston owner to host Beyonce-inspired celebration

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Houston may not be the host city of Coachella, but it will host “PLANTChella,” a multi-day event showcasing plants, community, and wellness.

“I am so grateful to everyone in Houston for the love and light they have shown The Plant Project,” Clarke wrote in a direct message to The Chronicle. “It’s our way of saying thank you!”

At PLANTChella, attendees can create their own luscious garden and enjoy rum tasting, cigar rolling, community yoga, and sound baths. There will also be music, free cocktails and other local vendors on site, including Small CBD Jar, Wonder Pops and more.

PLANTChella activities are spread over three days with a different theme each day. Sunday’s activities will serve as “Factory Project Day”, which was officially dedicated by Mayor Sylvester Turner.

Bree Iman Clarke made history in 2020 as the first black woman-owned plant store in Dallas with The Plant Project. A year later, she opened a location in her hometown of Houston, in the Montrose neighborhood, which is a lush space full of plants but still sports a warm atmosphere with a mix of bright colors and neutral-colored decor.


Bree Iman Clarke
Bree Iman Clarke made history in 2020 as the first black woman-owned plant store in Dallas with The Plant Project.  A year later, she opened a location in her hometown of Houston, in the Montrose neighborhood, which is a lush space full of plants but still sports a warm atmosphere with a mix of bright colors and neutral-colored decor.

Bree Iman Clarke made history in 2020 as the first black woman-owned plant store in Dallas with The Plant Project. A year later, she opened a location in her hometown of Houston, in the Montrose neighborhood, which is a lush space full of plants but still sports a warm atmosphere with a mix of bright colors and neutral-colored decor.


Bree Iman Clarke

The interior of Clarke’s The Plant Project Houston location measures just under 1,100 square feet and features a mix of bright and neutral color decor.

Inspired by Beyoncé

The inspiration behind the PLANTChella name can be traced back to Beyoncé.

Queen Bey is from Houston. Clark too.

In 2018, Beyoncé became the first black woman to headline Coachella with a performance so successful and electrifying that her fans nicknamed her “Beychella”.

Clarke hopes to have the same impact this weekend with PLANTChella, where she will launch a new program called “Adopt a Plant Texas” to give back to families in need. Through the initiative, Clarke plans to donate 150 plants to help create a “healthier, greener and more beautiful future, especially in underserved communities,” according to a statement.

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“When you think of Coachella, you think it’s a place to celebrate life, love, freedom and music,” Clarke wrote. “It’s a mix of all walks of life.”

“So we thought what better way to celebrate then with PLANTChella where not only will we be celebrating life, love [and]community, but PLANTS too.”

The timing couldn’t be better either. Plant Project Houston’s first anniversary aligns with the highly anticipated release of Beyoncé’s seventh solo album “Renaissance” Friday.

Clarke’s boutique is located at 2031 Buffalo Terrace across from Buffalo Bayou Park. To see more details and register for the event, visit PLANTChella’s Eventbrite page here.

Bree Iman Clarke, owner of The Plant Project Houston, welcomes the first

Bree Iman Clarke, owner of The Plant Project Houston, is hosting the first three-day “PLANTChella” from July 29-31, 2022. It’s inspired by Beyoncé’s landmark performance at Coachella in 2018 dubbed Beychella by her “Beyhive” fans. .

Courtesy of Bree Iman Clarke



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