New ‘Comcast RISE Business Directory’ Lists Almost 300 Small Businesses in California Owned by People of Color

Comcast California today unveiled a new RISE Business Directory for Laptops and Cellphones, highlighting nearly 300 California small businesses from various groups that have received grants, marketing and technology services from the Comcast RISE program. This new interactive directory makes it easy to support small California businesses owned by people of color that have been hit hardest during the pandemic.

Last year, Comcast launched Comcast RISE, a national effort to uplift and support the local small businesses hardest hit by the economic impacts of the COVID-19 pandemic – focusing primarily on small, people-owned businesses. of color. The RISE program was created to invest in the success of these diverse small businesses by providing them with the tools and resources they need to help them thrive.

Comcast’s New RISE Business Directory is a user-friendly digital map for laptops and mobile phones that collects and presents key information about local businesses in northern and central California that have benefited from the Comcast RISE program. Having an easy-to-use business directory will give local consumers the information they need to know, locate and contact these small businesses owned by people of color.

“This new business directory is another key example of Comcast’s commitment to supporting local entrepreneurs of color and contributing to our economic success,” said Tamika Miller, Oakland native, owner of Cuticles Nails Spa and double RISE recipient. “My business has been deeply affected by the pandemic and through technological transformation the $ 10,000 grant from the Comcast RISE investment fund and now this new RISE directory have all helped me not only to keep my business afloat, but to prosper. “

“As the holidays draw closer, now is the time to support our small businesses and local entrepreneurs of color,” said Kristee Cominiello, vice president, Comcast Business, Comcast California. “With the launch of this Comcast RISE Business Directory, we are providing consumers with the resources they need to find and support local businesses and help these small businesses recover from the economic impacts of the pandemic.”

Comcast RISE is currently open to all eligible business owners who can apply for the services now. Additionally, starting January 16, the program will expand eligibility to all small businesses owned by women, regardless of race or ethnicity. This expansion recognizes and seeks to help address the persistent inequalities that women continue to face in accessing the resources and funding that are critical to success.

Comcast RISE, which stands for Representation, Investment, Strength and Empowerment, is part of Project UP, Comcast’s global initiative to advance digital equity and help provide under-represented small business owners with access to digital tools and to the funding they need to thrive. Over the next 10 years, Comcast has committed $ 1 billion to programs and partnerships that will reach approximately 50 million people with the skills, opportunities and resources they need to succeed in an increasingly digital world. .

In the year since its inception, Comcast RISE has provided more than $ 60 million in grants, marketing and technology services to more than 6,700 small businesses owned by people of color, including blacks, Indigenous people, Hispanics and Asian Americans. With expansion coming to all small, women-owned businesses, the Comcast RISE program is on track to support 13,000 businesses by the end of 2022, either through the grants program or from resources. provided by Effectv and Comcast Business. In addition to the financial and business support services provided, a key component of the program is to ensure the long-term viability of small businesses. To help solve this problem, Comcast is investing and partnering with organizations such as Ureeka to provide ongoing mentorship and resources to help small businesses achieve long-term success.

For more information and applications for the Grants Program or Marketing and Technology Services are available at

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