APIs put Kineso’s proprietary technology in the hands of agency and brand developers
NEW YORK – (BUSINESS WIRE) – Kinesso, IPG’s marketing intelligence firm, today announced that its “developer community” – launched last year – has successfully reached the next phase of its evolution. Now named Kanvas, the live interface puts Kineso technology directly into the hands of tech companies, developers and more. Kanvas empowers users to tackle a variety of advertising and marketing technology challenges, including defining audiences, creating information, and executing and optimizing campaigns. Result of more than two years of development, Kanvas now has nine APIs with double-digit growth expected in 2022.
Through its APIs, Kanvas offers partners who were previously limited by only having access to standard solutions or needing to create from scratch a real alternative. By connecting to existing Kinesso solutions, customizing them, or creating new adtech and martech solutions, this approach encourages innovation so vital in the rapidly evolving marketing ecosystem, while reducing costs and time.
Kanvas offers many advantages to brands and agencies looking to design, develop and create powerful adtech and martech solutions:
- Transparent access for the development of solutions: With a current roster of nine proprietary APIs, with over 120 endpoints, Kanvas offers seamless access to development and innovation in a single interface. Kanvas provides access to APIs that help resolve issues such as accessing untapped audiences; create campaign information and analysis; use the data to drive continuously optimized campaigns; and proposes a standardization of the taxonomy to ensure an accurate measurement of the campaign. With all APIs accessible through the same interface, combined with development experts to help navigate solution creation, Kanvas is an accessible and cost-effective option for adtech and martech innovation.
- Plug-and-play innovation: There is no use case or desired business outcome that is too important or too personalized. Kanvas enables innovation based on a brand’s unique challenges and use cases, allowing users to create new solutions through its API suite, or by plugging in existing martech and adtech solutions to add functionality and increased benefits.
- Proven Results: Over the past 18 months, Kanvas (formerly Developer Community) has focused on development alongside beta partners to ensure it delivers on its promise of being accessible, easy to use, and able to solve business issues. complex through custom development via APIs. After completing initial testing with partners such as Acxiom, PlaygroundXYZ, and The Trade Desk, Kanvas has since been leveraged by a number of clients across industries, offering advanced technology solutions against custom use cases.
“By putting the power of Kinesso’s technology directly into the hands of agencies and brands, Kanvas helps businesses create meaningful experiences for people, with meaningful results for their business in a low-code, customizable way; the use cases are endless, ”said Graham Wilkinson, EVP, Product Innovation at Kinesso. “Kanvas fuels innovation by being open, accessible and endlessly customizable, and unlike the most successful adtech and martech solutions, it is designed for advertisers by advertisers. I can’t wait to see the many ways Kanvas contributes to better marketing experiences for people and better marketing results for businesses.
“To ensure the success of addressable campaigns and ensure seamless cooperation between departments, we rely on performance information derived from data from all advertising channels that we can link to performance and product data,” said Luke van der Wal, expert in online marketing innovation at Sunweb Grouper. “The Search and Social Reporting API accessible through the Kanvas platform aggregates all data sources up to a single endpoint and presents them in a user-friendly dashboard tailored to our needs. ”
For more information, visit kanvas.kinesso.com.
Kineso is a marketing intelligence company that builds applications and software solutions, working with agencies and partners to deliver consistent and relevant customer experiences to people across all channels. Kineso’s technology solutions and services span audience, planning and activation, providing insights that drive the growth of leading global brands. Kinesso is a registered trademark of Kinesso, LLC and is part of The Interpublic Group of Companies, Inc. (IPG). For more information, visit kineso.com.
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