Indigenous jersey project gains international recognition – Prince George Daily News



A year after the UNBC Timberwolves launched their groundbreaking new Aboriginal logo, the project has gained international recognition.

Designed by former UNBC student Trevor Angus, the new look has turned heads on the field and on the court. He also won over the judges of the Council for the Advancement and Support of Education (CASE), an international non-profit organization serving the communications, marketing, fundraising and graduate relations units of post-secondary institutions. The UNBC project won a silver award in the storytelling category in the 2022 CASE Circle of Excellence Award.

The judges praised the initiative for its creativity and integrated storytelling strategy. The project also earned kudos for working with Angus and community involvement.

“The Indigenous Timberwolves logo and uniforms send powerful messages about the importance of representation, relationship building and inclusion,” said UNBC President Dr. Geoff Payne. “Thank you to everyone who collaborated with us, shared their ideas and helped us make this initiative a resounding success.”

Additionally, the project was recognized for Best of CASE District VIII in the Diversity, Equity and Inclusion category and in the Storytelling category. District VIII includes universities in Western Canada and the Pacific Northwest region of the United States.

UNBC unveiled the new logo and accompanying uniforms last fall at an event at Masich Place stadium. It was the first time a Canadian college or university athletics department unveiled another logo designed entirely by an Indigenous artist.

Angus took the Timberwolves’ wolf logo that has been in use since 1998 and interpreted it to create a new design, as well as designing custom aboriginal piping that adorns the sides of football and basketball uniforms. The artist also provided UNBC with an additional wolf design that sits subtly below the main Timberwolf logo. In consultation with the Lheidli T’enneh Chief and Council, the shorts feature syllabic characters that translate to “En Cha Huna”, while that very phrase is found on the back shoulders of each shirt. “En Cha Huna”, is the motto of the UNBC, Dakelh (Carrier) elders, and is interpreted as “respecting all forms of life”.

The Timberwolves football and basketball teams wear the new uniforms as part of the annual Nats’ilnik games, which is the Dakelh word for “come together”.

“I am so proud and grateful for the work that went into bringing the concept of an Indigenous logo and uniform to life. It was so amazing to see it come to fruition with Trevor Angus and then the creation of a uniform to showcase the art, language and motto of UNBC,” said the director of athletics and recreation at UNBC, Loralyn Murdoch. “Knowing that this was a positive collaborative project was and still is inspiring. This project helped build meaningful new relationships and provided so much learning that will continue to be built upon.

This is the third straight year the Timberwolves have won CASE awards.

In 2020, a footballer’s story Michael Henman’s Mental Wellness Journey collected a gold grand prize. In 2021, a video featuring a male basketball player Tyrell Laing’s personal experience with the Black Lives Matter campaign won a pair of great gold prizes.

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